Fair points! The advertising world's short-term memory is a pet peeve of mine. There's an obsession with "new" and building up individuals as heroes, when it's

Fair points! The advertising world's short-term memory is a pet peeve of mine. There's an obsession with "new" and building up individuals as heroes, when it's easy to see that these ideas have been evolving for a long time. On a somewhat related note, it's also the industry that spends almost all of its money marketing to the demographic who have the least money to spend (debt-burdened youth) and ignoring those with money to burn (retirees). ¯\_(ツ)_/¯