It is actually. The NYT just has branding on its side. A little known thing in the ad industry is that organizations with enough money tend to just want their n

It is actually. The NYT just has branding on its side. A little known thing in the ad industry is that organizations with enough money tend to just want their name some where to satisfy ego's. The NYT doesn't need returns on ad space to appease the purchasers of that space. They have the audience and some companies are more than happy to just have their name out there for one reason or another. This isn't just a media thing. It happens at sporting events, conferences, fashion shows, etc.