McDonald's are basically profit engineers. There franchisee terms here is Aus: • 20 year minimum lock-in for franchisee. • A monthly service/royalty fee base

McDonald's are basically profit engineers. There franchisee terms here is Aus: • 20 year minimum lock-in for franchisee. • A monthly service/royalty fee based on a percentage of the restaurant’s gross sales (currently 5%). • A monthly rental being a fixed base rent and a percentage of the restaurant’s gross sales • A monthly advertising contribution of not less than 4% of gross sales. • All Outgoings including rates and utilities. Also a metric butt-tonne of start-up costs.