5 ms·

Agreed, they have a pretty impressive and aesthetically pleasing portfolio: https://www.pentagram.com/work/ https://www.pentagram.com/work/

by mythz 8y ago

sf_rob 8y ago
Wow, the hovering rapid image preview are really annoying.
giarc 8y ago
Yet at the same time, some of the logos in the Slack work are really bad. https://pentagram-production.imgix.net/618d5092-a542-4dae-bd27-a3afb4bcc12d/mb_slack_04.jpg?w=2000&fm=jpg&q=70&auto=format https://pentagram-production.imgix.net/618d5092-a542-4dae-bd... One is just colons added to the name and the wave emoji. The one beside it looks like it's from a 1997 tech company. The whole bottom row seems like it should be titled "We created these to show what not to do."
- rahkiin 8y ago
  With these I always feel like they just made some shitty ones after the job was finished just for the ‘look we did a whole design and thought out of the box’ articles like these
  - blotter_paper 8y ago
    More likely, they had a pile of shitty drafts that they cleaned up slightly for the same purpose. In a process like this, a pile of shitty drafts is pretty much a given. You're exploring a range of possibilities, and if you're too self-critical during brainstorming you might not sketch out the draft that becomes your best submittal.
- Scown 8y ago
  Classic agency tactic, pitch two good ideas and eight bad ones... Client gets the illusion of choice and the agency gets creative control.
fermienrico 8y ago
Paula needs to retire. She has ruined the Library of Congress logo - the classic Library of Congress logo by C&G&H with this crap: https://www.pentagram.com/work/library-of-congress/story https://www.pentagram.com/work/library-of-congress/story It's like they recycled left overs from the EFF logo job. Pentagram is hit or miss depending on who leads the project. Michael Beirut is one of the better partners and designers at Pentagram.
- gamma-male 8y ago
  That's quite a reaction you're having here.
  - fermienrico 8y ago
    :-) This stuff bothers me. Like the day when they changed the legendary Vignelli's American Airlines logo : https://www.businessinsider.com/the-new-american-airlines-logo-is-a-travesty-2014-1 https://www.businessinsider.com/the-new-american-airlines-lo... WHY change a logo which has served, embedded and part of the company's soul for over 40 years no less, especially if it was designed by someone like Vignelli. It blows my mind.
    - toomuchtodo 8y ago
      Because it gives them something to do.
    - QML 8y ago
      While both the Library of Congress and American Airline logos are iconic, they look fairly outdated and aren't as flexible. Look at the new Library of Congress logo [1], and think if that could've been done with the older one. [1] https://www.pentagram.com/work/library-of-congress#23433 https://www.pentagram.com/work/library-of-congress#23433
      - fermienrico 8y ago
        Timeless design (Swiss typography, Braun industrial design, Muller-Brockmann's grid system, Ando's architecture) - they're timeless because they don't follow trends or try to catch up with current fads - they're built from fundamentals and aesthetic sensibilities that appeal universally. They look "outdated" because everything else around it is following current trends. You cannot ever say the Coca Cola logo is outdated, nor can you ever say the LOC logo by C&G&H is outdated. If anything else, it is advantageous to be constant and "outdated" (there are exceptions such as Fashion brands). Regarding flexibility - I agree. But, most companies understand the value of their decades old brand - see recent tweaks of the Lufthansa logo, American Express or MasterCard - they tweak them for future compatibility and digital media. They don't just throw it out the window without good reason. "Outdatedness" is not a good reason.

Agreed, they have a pretty impressive and aesthetically pleasing portfolio: https://www.pentagram.com/work/ https://www.pentagram.com/work/

by mythz 8y ago

Agreed, they have a pretty impressive and aesthetically pleasing portfolio: https://www.pentagram.com/work/ https://www.pentagram.com/work/

sf_rob 8y ago

Wow, the hovering rapid image preview are really annoying.

giarc 8y ago

Yet at the same time, some of the logos in the Slack work are really bad. https://pentagram-production.imgix.net/618d5092-a542-4dae-bd27-a3afb4bcc12d/mb_slack_04.jpg?w=2000&fm=jpg&q=70&auto=format https://pentagram-production.imgix.net/618d5092-a542-4dae-bd... One is just colons added to the name and the wave emoji. The one beside it looks like it's from a 1997 tech company. The whole bottom row seems like it should be titled "We created these to show what not to do."

rahkiin 8y ago
With these I always feel like they just made some shitty ones after the job was finished just for the ‘look we did a whole design and thought out of the box’ articles like these
- blotter_paper 8y ago
  More likely, they had a pile of shitty drafts that they cleaned up slightly for the same purpose. In a process like this, a pile of shitty drafts is pretty much a given. You're exploring a range of possibilities, and if you're too self-critical during brainstorming you might not sketch out the draft that becomes your best submittal.
Scown 8y ago
Classic agency tactic, pitch two good ideas and eight bad ones... Client gets the illusion of choice and the agency gets creative control.

fermienrico 8y ago

Paula needs to retire. She has ruined the Library of Congress logo - the classic Library of Congress logo by C&G&H with this crap: https://www.pentagram.com/work/library-of-congress/story https://www.pentagram.com/work/library-of-congress/story It's like they recycled left overs from the EFF logo job. Pentagram is hit or miss depending on who leads the project. Michael Beirut is one of the better partners and designers at Pentagram.

gamma-male 8y ago
That's quite a reaction you're having here.
- fermienrico 8y ago
  :-) This stuff bothers me. Like the day when they changed the legendary Vignelli's American Airlines logo : https://www.businessinsider.com/the-new-american-airlines-logo-is-a-travesty-2014-1 https://www.businessinsider.com/the-new-american-airlines-lo... WHY change a logo which has served, embedded and part of the company's soul for over 40 years no less, especially if it was designed by someone like Vignelli. It blows my mind.
  - toomuchtodo 8y ago
    Because it gives them something to do.
  - QML 8y ago
    While both the Library of Congress and American Airline logos are iconic, they look fairly outdated and aren't as flexible. Look at the new Library of Congress logo [1], and think if that could've been done with the older one. [1] https://www.pentagram.com/work/library-of-congress#23433 https://www.pentagram.com/work/library-of-congress#23433
    - fermienrico 8y ago
      Timeless design (Swiss typography, Braun industrial design, Muller-Brockmann's grid system, Ando's architecture) - they're timeless because they don't follow trends or try to catch up with current fads - they're built from fundamentals and aesthetic sensibilities that appeal universally. They look "outdated" because everything else around it is following current trends. You cannot ever say the Coca Cola logo is outdated, nor can you ever say the LOC logo by C&G&H is outdated. If anything else, it is advantageous to be constant and "outdated" (there are exceptions such as Fashion brands). Regarding flexibility - I agree. But, most companies understand the value of their decades old brand - see recent tweaks of the Lufthansa logo, American Express or MasterCard - they tweak them for future compatibility and digital media. They don't just throw it out the window without good reason. "Outdatedness" is not a good reason.