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According to the article, Wunderman would half agree with you: > “Direct marketing was out there,” Mr. Wunderman told Adweek, referring to his early days. “I d
by cm2012 8y ago
According to the article, Wunderman would half agree with you:
> “Direct marketing was out there,” Mr. Wunderman told Adweek, referring to his early days. “I didn’t invent it. But it had no definition and no strategy.”
BTW it doesn't change your argument at all but Maxwell wasn't his first job - he worked for two smaller agencies for a while before that. Not 24 years though :)
- nickelcitymario 8y agoFair points! The advertising world's short-term memory is a pet peeve of mine. There's an obsession with "new" and building up individuals as heroes, when it's easy to see that these ideas have been evolving for a long time. On a somewhat related note, it's also the industry that spends almost all of its money marketing to the demographic who have the least money to spend (debt-burdened youth) and ignoring those with money to burn (retirees). ¯\_(ツ)_/¯
- cm2012 8y agoI personally specialize in targeting small business owners through FB ads, average age of around 50 :)