> Sure, NYT is not enough data to be significant Even just a few hours of NYT ad traffic ought to be statistically significant enough to say that the differenc

> Sure, NYT is not enough data to be significant Even just a few hours of NYT ad traffic ought to be statistically significant enough to say that the difference is within a few percent. The problem is that the data might not be _representative_. NYT traffic might behave differently enough from yours that their results don't apply to you.