It's not necessarily Google but the advertisers using the platform and how the ad is configured. Google itself addresses these kinds of ambiguities all the time

It's not necessarily Google but the advertisers using the platform and how the ad is configured. Google itself addresses these kinds of ambiguities all the time but if the user puts coarse configuration on it, then it will do what the user told it to do like show French ads to non-French speakers who just visited the country.