3 ms·
This used to be possible but every reputable publisher and exchange doesn't allow it anymore, mostly for this reason.
by soared 8y ago
This used to be possible but every reputable publisher and exchange doesn't allow it anymore, mostly for this reason.
- bunderbunder 8y agoI thought part of the problem with the ad exchanges was that they're very hard to police, so what they officially don't allow has limited bearing on what actually happens.
- soared 8y agoTypically an ad will go through multiple vendors (dsp, exchange, ssp, ssp, etc) and then to the publisher. One of these will catch it, and if not a publisher as big as NYT has tools in place to catch it. But yes things can slip through, but its mostly unapproved creative (gambling, etc) rather than code which is easy to catch.