To add to what the other commenter noted about varying levels of truth... There is marketing of product and then marketing of company and then marketing of per

To add to what the other commenter noted about varying levels of truth... There is marketing of product and then marketing of company and then marketing of person/people. Not only does each have varying levels of truth, but each also has varying types of intent. The later in SV seems designed to encourage beliefs about a person or company that are immune to facts that counter them. Branding it as marketing starts, to me, to sound like a convenient cover for propaganda.