It's not. It's a product. Once you let go of the 'cool vibe' brand, you get an overpriced cowork and no one will use that. Like a luxury alcohol makers, they a

It's not. It's a product. Once you let go of the 'cool vibe' brand, you get an overpriced cowork and no one will use that. Like a luxury alcohol makers, they are selling identity, not chair by hour.