Defrauding the public is illegal. >Purdue Pharma contended that OxyContin, because of its time-release formulation, posed a lower threat of abuse and addiction

Defrauding the public is illegal. >Purdue Pharma contended that OxyContin, because of its time-release formulation, posed a lower threat of abuse and addiction to patients than do traditional, shorter-acting painkillers like Percocet or Vicodin. That claim became the linchpin of the most aggressive marketing campaign ever undertaken by a pharmaceutical company for a narcotic painkiller. https://www.nytimes.com/2007/05/10/business/11drug-web.html https://www.nytimes.com/2007/05/10/business/11drug-web.html