4 ms·

I can’t help but think the only thing most people buying ads go for is demographics (age gender race income) rather than more personal interest targeting, since

I can’t help but think the only thing most people buying ads go for is demographics (age gender race income) rather than more personal interest targeting, since that’s been the primary driver of TV ads for the past many decades. Interest targeting seems like it doesn’t work, or if it does the interest based ad buys are few and far between.

duxup 8y ago
That's an interesting point. I wonder if ultra granularity ... isn't really the current state... At one point it was sure that I was female (am not, have never been) too.... to their credit they figured it out after a year or so, but man the ads. But that was at least a limited run of confusion.