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I've thought the same (and heard the same booking "blunder"), until I visited a city I had visited before, and went for the exact same hotel...
by pelario 8y ago
I've thought the same (and heard the same booking "blunder"), until I visited a city I had visited before, and went for the exact same hotel...
- TuringTest 8y agoSurely that would make sense the next time you visit the city, not for the same visit.
- bdamm 8y agoThere’s some marketing theory about brand reinforcement near a purchase creating a more likely customer later. I’m not a marketer though.
- maxxxxx 8y agoThe easiest way to get "brand reinforcement" is to deliver a good product. I will remember them. Right now it seems they want to get "brand reinforcement" through constant nagging which already causes me to dislike the brand.
- dhimes 8y agoBut did you need an ad to get you to do that? Seems like that's the one ad you don't need to see.
- JAlexoid 8y agoThat depends on where you see that ad. If you search for that particular hotel on Google, it's going to have an ad from N online travel agencies(OTA). If you do a broad search on OTA website, then you're likely to book the same hotel that you stayed last time... Thus pushing it up is a great way of getting you to book... But that depends on how much the hotel is contributing in marketing