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Funny you mention them, because I've only ever heard of Casper in podcasts, one of the few remaining non-targeted digital ad slots. Unless "listens to X podcas
by wlesieutre 8y ago
Funny you mention them, because I've only ever heard of Casper in podcasts, one of the few remaining non-targeted digital ad slots.
Unless "listens to X podcast" counts as targeting, but that's no different from "reads X magazine" in offline media. No creepy tracking required.
- tivert 8y ago> Unless "listens to X podcast" counts as targeting It doesn't, except to the adtech targeters who want to muddy the water. Ad targeting in this context means individualized targeting based on individualize tracking and data collection, full stop.