6 ms·

>efficiently connecting people with a message inherently involves targeting The point of this thread is that maybe it doesn't.

manigandham 8y ago
What's the evidence? This article? That's not the reason why, the whole EU market is down and there are just fewer but larger ad campaigns which go to the sites with the biggest reach. It's regulation causing consolidation.
- cyborgx7 8y ago
  The GDPR is a great piece of legislation, that significantly improves people's privacy. Your arguing about how terrible it is will not convince anybody that your industry's practices aren't evil. They will only reinforce it.
  - manigandham 8y ago
    Maybe you should look me up first: https://twitter.com/search?q=manigandham%20regulation https://twitter.com/search?q=manigandham%20regulation I'm one of the few in the industry who actually spent time and money on regulation. I've met with Senators and major CMOs to make it happen. It's not that simple. GDPR has good intent but is poorly executed and has no measurable effect on privacy because those politicians fail to understand the market they're regulating. This is now playing out again in the recent copyright directives. Marketing and advertising are drivers of the economy and there's nothing inherently wrong with either of them. All regulation also creates and solves problems, one of which is consolidation. Nothing inherently problematic in that either. Targeted advertising definitely needs fixing, but that's separate from privacy and there are ways to do both while also solving for other issues like fraud, political influence, mass surveillance, and more. "Evil, harmful, just dies" are useless for discussion. I suggest dropping the immature rhetoric if you actually want to have a productive conversation and perhaps create the change you want to see.
    - cyborgx7 8y ago
      >I'm one of the few in the industry who actually spent time and money on regulation. I've met with Senators and major CMOs to make it happen. It's not that simple. GDPR has good intent but is poorly executed and has no measurable effect on privacy because those politicians fail to understand the market they're regulating. This is now playing out again in the recent copyright directives. I'm reading that you are a member of industry Lobbying to get influence on regulation of your industry. And that is somehow supposed to make me trust you more. GDPR is exactly as far reaching as it should be. The only problem with it is that people aren't following it yet to the letter, and I hope there will be some heavy fines for those breaking the law. >Targeted advertising definitely needs fixing, but that's separate from privacy Privacy is inherently incompatible with targeted advertising, and the industry will have to die for us to get our rights. >"Evil, harmful, just dies" are useless for discussion. I suggest dropping the immature rhetoric if you actually want to have a productive conversation and perhaps create the change you want to see. I'm not interested in having a "productive discussion" with you and find a compromise if you represent the targeted advertising industry. The targeted advertising industry is the political enemy. And I want it to die.
      - manigandham 8y ago
        GDPR is not meant to be followed to the letter, it's legislation on principle and will continue to be ineffective and only cause further problems for the EU, while entrenching the very companies that it most wanted to protect people from. California's privacy act is a much better legal framework in case you want examples. Privacy is also not incompatible, as even choosing the NYT to advertise on is still a targeted decision, and advertising will never die unless you entirely replace the economic system we have. We might get some better online ad practices but it certainly won't happen by just calling it all "evil", which is especially ironic considering what evil actually exists in the world. Anyways, by your dismissals it's clear you are only interested in irrational tirades which is unfortunately very common when discussing adtech so I'll end it here.
        cyborgx7 8y ago

manigandham 8y ago

What's the evidence? This article? That's not the reason why, the whole EU market is down and there are just fewer but larger ad campaigns which go to the sites with the biggest reach. It's regulation causing consolidation.

cyborgx7 8y ago
The GDPR is a great piece of legislation, that significantly improves people's privacy. Your arguing about how terrible it is will not convince anybody that your industry's practices aren't evil. They will only reinforce it.
- manigandham 8y ago
  Maybe you should look me up first: https://twitter.com/search?q=manigandham%20regulation https://twitter.com/search?q=manigandham%20regulation I'm one of the few in the industry who actually spent time and money on regulation. I've met with Senators and major CMOs to make it happen. It's not that simple. GDPR has good intent but is poorly executed and has no measurable effect on privacy because those politicians fail to understand the market they're regulating. This is now playing out again in the recent copyright directives. Marketing and advertising are drivers of the economy and there's nothing inherently wrong with either of them. All regulation also creates and solves problems, one of which is consolidation. Nothing inherently problematic in that either. Targeted advertising definitely needs fixing, but that's separate from privacy and there are ways to do both while also solving for other issues like fraud, political influence, mass surveillance, and more. "Evil, harmful, just dies" are useless for discussion. I suggest dropping the immature rhetoric if you actually want to have a productive conversation and perhaps create the change you want to see.
  - cyborgx7 8y ago
    >I'm one of the few in the industry who actually spent time and money on regulation. I've met with Senators and major CMOs to make it happen. It's not that simple. GDPR has good intent but is poorly executed and has no measurable effect on privacy because those politicians fail to understand the market they're regulating. This is now playing out again in the recent copyright directives. I'm reading that you are a member of industry Lobbying to get influence on regulation of your industry. And that is somehow supposed to make me trust you more. GDPR is exactly as far reaching as it should be. The only problem with it is that people aren't following it yet to the letter, and I hope there will be some heavy fines for those breaking the law. >Targeted advertising definitely needs fixing, but that's separate from privacy Privacy is inherently incompatible with targeted advertising, and the industry will have to die for us to get our rights. >"Evil, harmful, just dies" are useless for discussion. I suggest dropping the immature rhetoric if you actually want to have a productive conversation and perhaps create the change you want to see. I'm not interested in having a "productive discussion" with you and find a compromise if you represent the targeted advertising industry. The targeted advertising industry is the political enemy. And I want it to die.
    - manigandham 8y ago
      GDPR is not meant to be followed to the letter, it's legislation on principle and will continue to be ineffective and only cause further problems for the EU, while entrenching the very companies that it most wanted to protect people from. California's privacy act is a much better legal framework in case you want examples. Privacy is also not incompatible, as even choosing the NYT to advertise on is still a targeted decision, and advertising will never die unless you entirely replace the economic system we have. We might get some better online ad practices but it certainly won't happen by just calling it all "evil", which is especially ironic considering what evil actually exists in the world. Anyways, by your dismissals it's clear you are only interested in irrational tirades which is unfortunately very common when discussing adtech so I'll end it here.
      - cyborgx7 8y ago