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I bought a Casper mattress around a year ago and the websites I visit are still full of ads for mattresses. How many mattresses do they think I need, anyway!?
by SmellyGeekBoy 8y ago
I bought a Casper mattress around a year ago and the websites I visit are still full of ads for mattresses. How many mattresses do they think I need, anyway!?
- wlesieutre 8y agoFunny you mention them, because I've only ever heard of Casper in podcasts, one of the few remaining non-targeted digital ad slots. Unless "listens to X podcast" counts as targeting, but that's no different from "reads X magazine" in offline media. No creepy tracking required.
- tivert 8y ago> Unless "listens to X podcast" counts as targeting It doesn't, except to the adtech targeters who want to muddy the water. Ad targeting in this context means individualized targeting based on individualize tracking and data collection, full stop.
- soared 8y agoIf you click the blue triangle in the corner of an ad you can usually block an advertiser or choose to stop seeing it.