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Cutting out the middlemen and their asinine trackers might also help reduce the number of third-party scripts and random HTTP requests on the page. This will ma
by kijin 8y ago
Cutting out the middlemen and their asinine trackers might also help reduce the number of third-party scripts and random HTTP requests on the page. This will make the page load faster, especially on mobile. Which is known to help increase revenue.
- mschuster91 8y ago> This will make the page load faster, especially on mobile. Which is known to help increase revenue. Most ad loaders actually run async these days, cutting out middlemen/trackers doesn't help you for time-to-first-readable-content. Biggest culprit there are expensive assets like dozens of different fonts/variation combos, pre-roll video ads and uncompressed images.
- kijin 8y agoAd-infested pages often feel sluggish even after all the readable content has loaded. It feels like the page hasn't finished loading yet. After all, it takes CPU, RAM, and bandwidth to run scripts and load images in the background. The difference is especially noticeable on mobile, and it's even worse when the scripts trigger redraws or mess with the scrolling.