I think those competitors at a global scale already exist in the form of the big hotel booking sites like agoda/booking.com, they have the global scale and glob

I think those competitors at a global scale already exist in the form of the big hotel booking sites like agoda/booking.com, they have the global scale and global customer volume to directly compete with airbnb in this space and for them it's just adding another offering that compliments the offering they already have.