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To save others a search, here's the book on Amazon. I'm surprised I've never heard of it before, even though I have Ogilvy & Tested Advertising Methods: https:
by SyneRyder 8y ago
To save others a search, here's the book on Amazon. I'm surprised I've never heard of it before, even though I have Ogilvy & Tested Advertising Methods:
https://smile.amazon.com/Being-Direct-Making-Advertising-Pay/dp/0394540638/ https://smile.amazon.com/Being-Direct-Making-Advertising-Pay...
- cm2012 8y agoFor some reason this book misses most of the Best Marketing Books lists and not a lot of people know about it compared to Ogilvy stuff. But having read 100+ marketing books, this is the one I found the most useful.