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I'd say it's a great example of Simon Sinek's advice "People don't buy what you do, they buy why you do it". https://www.ted.com/talks/simon_sinek_how_great_le

• Niksko 8y ago
  Thank you, that's a really wonderful and interesting video. It all seems a little too easy and too sensible to be the cause of such radically outlying success. But it certainly presents an interesting narrative that I'm going to try and use in presentations and in convincing others in the future.