I have a feeling that people who perform individual actions are more likely to vote for collective ones. And the campaigns to promote individual actions can be

I have a feeling that people who perform individual actions are more likely to vote for collective ones. And the campaigns to promote individual actions can be a much easier sell. I once read that the way to get people to donate to the red cross is first ask them if they would like to wear a free red cross ribbon. Then a week later ask them if they would like to donate. I suspect environmentalism could work the same way.