Can you talk to the people who talk to the customers (The sales team)? It's indirect, and you need to isolate what's "real" and what's "If I had X feature I thi

Can you talk to the people who talk to the customers (The sales team)? It's indirect, and you need to isolate what's "real" and what's "If I had X feature I think I could close more sales"[1], but it's better than nothing. [1]which does have value, but not necessarily value to the customer.