Sure, Amazon likely knows an enormous amount about me just through analysis of my purchase history. This is certainly creepy and off-putting but as I mentioned

Sure, Amazon likely knows an enormous amount about me just through analysis of my purchase history. This is certainly creepy and off-putting but as I mentioned above, I'm not sure how it affects me. How is my life being made worse by this collection of data points? The same goes for your hypotheticals about billboards and facial recognition. Very creepy and I certainly don't want to live in that world but at the end of the day, I'm not being harmed by it. Invoking fear of criminals and underworld behavior is an unconvincing argument. If someone with those resources seeks to harm me, they're always going to be able to find a way to do it. We can stand about and talk about "what if's" all day, I'm interested in how my life is being affected today.