I agree with you. I always try to disqualify traffic with price. Many people optimize for CTR but that's not usually good when you're doing leads and/or sales.

I agree with you. I always try to disqualify traffic with price. Many people optimize for CTR but that's not usually good when you're doing leads and/or sales. It's easy to write ads that get higher CTR. Then your CPC will usually go down but that doesn't mean you'll get a higher ROI. So best to focus on CPA not CTR.