Even the tools you buy are, to some extent, the result of marketing. They are just marketing to different demographics. DeWalt et al. are mostly differentiated

Even the tools you buy are, to some extent, the result of marketing. They are just marketing to different demographics. DeWalt et al. are mostly differentiated by marketing and business strategy than the innate quality of their tools. Why do you think they have such a strong yellow branding on all of their devices? There is no world where marketing is not Paramount, and furthermore it's not evil-often it serves and important function.