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Did you look at what their service is selling. I've found people are more interested in personal ads when browsing Facebook and don't regularly follow the funn
by ghostbrainalpha 8y ago
Did you look at what their service is selling. I've found people are more interested in personal ads when browsing Facebook and don't regularly follow the funnel to make major purchasing decisions for the business they work at while browsing Facebook unless its a small business/entrepreneur where they are ALWAYS in business mode.
My guess is this is because people go to browse Facebook for a short break from work. Or they browse FB in off hours and making a purchase of a product like this would definitely feel like I was in work mode so I would never do it on nights/weekend.
- cm2012 8y agoI specialize in B2B FB ads in my consulting career, they work really well. You collect the lead on FB and nurture it by email and phone during work hours.
- igordebatur 8y agoAgreed, that's another branch of our testing. We'll use FB for lead generation and nurturing those further.
- wayoverthecloud 8y agoWhen you collect leads on FB, do you use a landing page as your lead magnet or a piece of content?
- igordebatur 8y ago+1 to the question, would you use an Awareness Ladder to match purchase stages to content? Like, what's the flow?
- cm2012 8y agofb lead ads