> Uploadcare is an established SaaS product, so we’ve been harvesting the low-hanging fruit from organic and direct traffic for a while now. If you’re in a simi

> Uploadcare is an established SaaS product, so we’ve been harvesting the low-hanging fruit from organic and direct traffic for a while now. If you’re in a similar situation, you’ve probably reached the same conclusion: running paid ads is the next logical growth step for customer acquisition. I'm no expert but this strikes me as strange. Organic and direct traffic is not a low-hanging fruit, it's the result of a product well adjusted to its target market. One would think advertising is the low-hanging fruit (relatively speaking); it's what you do when your offer doesn't show up naturally at the top of the results page. If you're already winning on SEO it's probably harder to improve traffic with ads than when you have nowhere else to go but up.