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Wait, 20 to 40 dollars per click of an ad on google search results? Am I understanding that correctly? If so, that seems insanely expensive even for the guarant
by lpcvoid 8y ago
Wait, 20 to 40 dollars per click of an ad on google search results? Am I understanding that correctly? If so, that seems insanely expensive even for the guarantee that you're getting a potential customer.
- secabeen 8y agoYeah, in some industries, that's the cost. Anywhere where lead generation is a thing, you will see high CPC. Insurance is the #1 highest CPC.
- nostrademons 8y agoWhen I was at Google [mesothelioma] was the top-earning keyword and it cost something like $40/click. It makes a lot of sense when you consider that mesothelioma is a type of lung cancer caused by asbestos, is legally actionable, and that there is a whole industry of lawyers who specialize in litigating asbestos cases. The LTV of a customer who goes to trial in an asbestos case can be in the hundreds of thousands of dollars. Spending $40 for a possible lead is insanely profitable for these lawyers.