If you and your buddies own the service, and you order the nerds over in Norway/Northpole to inflate the play counts of you and your buddies's music so that you

If you and your buddies own the service, and you order the nerds over in Norway/Northpole to inflate the play counts of you and your buddies's music so that you don't have to pay other randos so much money: all of the other artists.