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Some key things they didn't mention doing: -Retargeting/Remarketing - Some of your best ROI campaigns will come from these -Discount Ladders - for customers t

Some key things they didn't mention doing: -Retargeting/Remarketing - Some of your best ROI campaigns will come from these -Discount Ladders - for customers to nudge over the edge great to use in combination with the retargeting campaigns. -Abandoned cart email follow ups - No mention of these here. Again, these backend flows will really help profitability. Ideally you'll break even on those leading awareness/acquisition campaigns using the things others here have said and the retargeting campaigns will be nothing but gravy.

reaperducer 8y ago
Abandoned cart email follow ups - No mention of these here. Again, these backend flows will really help profitability. I know this helps you, but it doesn't help me, as a customer. If I abandoned your cart, there's a reason for it. Hounding me after I've already decided to take my business elsewhere is only going to make me think even more negatively about your company. What I would like to see if one of these abandoned cart e-mails genuinely ask me why I abandoned the cart. Did I take my business to a specific competitor? Were the prices not competitive? Did I just get too busy and I'll finish later? Show a little concern for your customers. Pestering them isn't good long-term business.
- igordebatur 8y ago
  We have a drip campaign running where we ask users why they didn't activate, etc. The reply rates are pretty low on those. Any idea of a higher-reply-rate channel to ask folks why they didn't sign up/activate/purchase?
  - reaperducer 8y ago
    You're using the wrong metric. Think quality of data, not quantity. People who don't reply are already done with your brand. People who do reply are willing to give you a second chance, and are 100x more valuable than any reply rate would indicate.
    - igordebatur 8y ago
      I mean, we do process those requests individually. I just thought you might have some hints to get higher quantities.
igordebatur 8y ago
We don't have an "abandoned cart" case (when users bounce, retargeting to every user seems a bad idea) We ran retargeting campaigns for those who signed up but didn't make a purchase. However, the problem was rooted in activating within a platform (uploading at least one file).

reaperducer 8y ago

Abandoned cart email follow ups - No mention of these here. Again, these backend flows will really help profitability. I know this helps you, but it doesn't help me, as a customer. If I abandoned your cart, there's a reason for it. Hounding me after I've already decided to take my business elsewhere is only going to make me think even more negatively about your company. What I would like to see if one of these abandoned cart e-mails genuinely ask me why I abandoned the cart. Did I take my business to a specific competitor? Were the prices not competitive? Did I just get too busy and I'll finish later? Show a little concern for your customers. Pestering them isn't good long-term business.

igordebatur 8y ago
We have a drip campaign running where we ask users why they didn't activate, etc. The reply rates are pretty low on those. Any idea of a higher-reply-rate channel to ask folks why they didn't sign up/activate/purchase?
- reaperducer 8y ago
  You're using the wrong metric. Think quality of data, not quantity. People who don't reply are already done with your brand. People who do reply are willing to give you a second chance, and are 100x more valuable than any reply rate would indicate.
  - igordebatur 8y ago
    I mean, we do process those requests individually. I just thought you might have some hints to get higher quantities.

igordebatur 8y ago

We don't have an "abandoned cart" case (when users bounce, retargeting to every user seems a bad idea) We ran retargeting campaigns for those who signed up but didn't make a purchase. However, the problem was rooted in activating within a platform (uploading at least one file).