I think the "how I did it" articles work best when you customers are techies as well. They like to see how things work, and if they find the example from your p

I think the "how I did it" articles work best when you customers are techies as well. They like to see how things work, and if they find the example from your product interesting, they'll give it a try. Depending on how technical your customers are, that might work for design/ux. I think the less technical your customers, the less you want to blog about how you did it, and the more you want to aim for "thought leadarship", and talk about the benefits.