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fascinating that an ad campaign worked for them. They appear to be selling a dev product, I always assumed all dev's first install was ublock. In facts it was n
by vxNsr 8y ago
fascinating that an ad campaign worked for them. They appear to be selling a dev product, I always assumed all dev's first install was ublock. In facts it was natively installed on all the computers at my university.
- reaperducer 8y agoNot all developers are averse to advertising. Some understand that the web isn't a free lunch, and without advertising or subscriptions there would be little web content.
- nightski 8y agoCommercial content I seem to remember the internet being a pretty fascinating place in the 90s before advertising became mainstream (or Google Adwords was a thing). But then it was user generated content and communities.
- igordebatur 8y agoInteresting comment. We tested different campaigns targeted at developer and business personas. Initially, we started as a product for developers, and those folks can definitely find us themselves judging by Direct and Organic traffic volumes (word of mouth, etc.) I'd also point that it was hard segmenting keywords between those personas, because for us a "business persona" is usually "code-aware": CTO, etc.