You should ask your non-tech friends before asserting their opinions. I would have thought the same, but I spent the past winter holidays speaking to a number

You should ask your non-tech friends before asserting their opinions. I would have thought the same, but I spent the past winter holidays speaking to a number of interested friends / family members about our company, which is fairly technical. The first question I always asked as a lead-in was, “have you ever heard of or used Slack?” The answer was yes across the board. They’re the fastest growing SaaS company ever. Don’t underestimate the power of exponential growth over the period of even a few months.