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For our campaigns, I started with broad match. And then I found that our target market can’t spell. There are also a lot of “ok google” type of keywords in ther
by ericabiz 8y ago
For our campaigns, I started with broad match. And then I found that our target market can’t spell. There are also a lot of “ok google” type of keywords in there—not surprising since our market is heavily mobile.
This is going to vary by market, but contrary to articles I’ve read, I’ve found better results from broad match + lots of negative keywords, with an understanding that some small % of ad spend will be wasted.
- josefresco 8y agoInteresting. I usually start with broad, then when I feel I've maxed out inventory, I'll expand to "phrase". Typically my clients don't graduate beyond that given how expensive even exact match keywords are.
- igordebatur 8y agowe used a combination of Exact Match/Modified Broad Match/Negative Keywords. We'll run some tests using Broad Match + Negative Keywords and see how it goes. Thanks for pointing this out