3 ms·
Negative keywords are the big thing for me. I manage a six figure campaign for an insurance company and have 3,500 negative keywords. Each ppc click costs aro
by gscott 8y ago
Negative keywords are the big thing for me. I manage a six figure campaign for an insurance company and have 3,500 negative keywords. Each ppc click costs around $20 to $40.
I would expect a professional SEM company to spend some time generating a reasonable negative keyword list first but the good news is 50k of spend is probably going to have 30k at least of wasted spend to derive negative keywords from!
- lpcvoid 8y agoWait, 20 to 40 dollars per click of an ad on google search results? Am I understanding that correctly? If so, that seems insanely expensive even for the guarantee that you're getting a potential customer.
- secabeen 8y agoYeah, in some industries, that's the cost. Anywhere where lead generation is a thing, you will see high CPC. Insurance is the #1 highest CPC.
- nostrademons 8y agoWhen I was at Google [mesothelioma] was the top-earning keyword and it cost something like $40/click. It makes a lot of sense when you consider that mesothelioma is a type of lung cancer caused by asbestos, is legally actionable, and that there is a whole industry of lawyers who specialize in litigating asbestos cases. The LTV of a customer who goes to trial in an asbestos case can be in the hundreds of thousands of dollars. Spending $40 for a possible lead is insanely profitable for these lawyers.
- igordebatur 8y ago:) a nice one, we should've probably named it "How we spend $50K on Google Search Ads to derive a good list of negative keywords." Aware of our LTV, I would say a $40 click would still be fine if it brings a customer. As a SaaS, we're A-OK with a CPL of $100 and currently target our search ads hypotheses to $15 or less.