I've seen it used plenty for men too though. Ironically they were probably seduced (wooed if you will) more by the rhyme (woo/Su). Mind you I still object to

I've seen it used plenty for men too though. Ironically they were probably seduced (wooed if you will) more by the rhyme (woo/Su). Mind you I still object to it, but on aesthetic grounds, i.e. it's lazy & cliché. "SoHo eateries woo Millenial foodies" would be my best attempt at a 100% cliché headline.