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> Negative keywords were key Aren't you using [exact match] making negative keywords not an issue? Or is part of your campaign running both phrase, and broad
by josefresco 8y ago
> Negative keywords were key
Aren't you using [exact match] making negative keywords not an issue? Or is part of your campaign running both phrase, and broad as well?
- ericabiz 8y agoFor our campaigns, I started with broad match. And then I found that our target market can’t spell. There are also a lot of “ok google” type of keywords in there—not surprising since our market is heavily mobile. This is going to vary by market, but contrary to articles I’ve read, I’ve found better results from broad match + lots of negative keywords, with an understanding that some small % of ad spend will be wasted.
- josefresco 8y agoInteresting. I usually start with broad, then when I feel I've maxed out inventory, I'll expand to "phrase". Typically my clients don't graduate beyond that given how expensive even exact match keywords are.
- igordebatur 8y agowe used a combination of Exact Match/Modified Broad Match/Negative Keywords. We'll run some tests using Broad Match + Negative Keywords and see how it goes. Thanks for pointing this out