as chipsy said, the more targetted it is, the better. you're designing a page that will show up on the top of some specific search terms. you target search te

as chipsy said, the more targetted it is, the better. you're designing a page that will show up on the top of some specific search terms. you target search terms that are as popular as you can get without having major competition for top spots. its all about getting your content to the top, so that people will click through to your site. many just use adsense. most people don't break the adsense TOC. these sites are smallish, but the sites built by pros usually are filled by original (or at least, originally worded) content. well done sites are done in such a way that the average reader looks at them, gets informed, but still finds something lacking, so they click on your ads or go buy the book you're pushing on the topic, etc.