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What about the value of the data? For a B2B company like MS, seems to me that the goodwill would really be worth that much if it generates future intangibles (u
by klik99 8y ago
What about the value of the data? For a B2B company like MS, seems to me that the goodwill would really be worth that much if it generates future intangibles (useful data). I still see almost every professional with a linkedin account, even if nobody uses it. Imagine what you can infer about what projects other companies are working on just by the social graph. To explain what this article was complaining about, that doesn't give much incentive to make LinkedIn better.
Another reason why we need more itemization on intangibles in public filings...
- gwbas1c 8y agoThe internet needs a single sign-on. Perhaps that's why Microsoft bought LinkedIn?
- adrianN 8y agoThe Internet needs no such thing. The possibility to have different personas in different parts of the Internet is one of its best features.
- hgsyndrome 8y agoFrom pg. 75 of the Microsoft FY 2018 10K filing, which shows how their intangibles for LinkedIn acquisition were itemized. This is apart from the $16.8b booked as 'goodwill' from synergy. (In millions) Amount Weighted Average Life Customer-related $ 3,607 7 years Marketing-related (trade names) $2,148 20 years Technology-based $2,109 3 years Contract-based $23 5 years Fair value of intangible assets acquired $7,887 9 years