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As these networks grow they start exhausting normal growth strategies and often have to resort for paying for users. If your customer acquisition cost (CAC)is
by burtonator 8y ago
As these networks grow they start exhausting normal growth strategies and often have to resort for paying for users.
If your customer acquisition cost (CAC)is less than the lifetime value of the customer it's an obvious calculation.
If you pay $15 for a user but they make you $100 ... do it!