I am glad that they are doing it. Also, I don't think this is being done for benchmarks or marketing. Pretty much all mobile manufacturers specify/market the ba

I am glad that they are doing it. Also, I don't think this is being done for benchmarks or marketing. Pretty much all mobile manufacturers specify/market the battery capacity in mAh and not in terms of hours. Also, even in cases where the battery life is marketed as full day/2 day, I don't think it impacts the purchase decisions. Killing background apps has annoyed me sometimes, but there have always been solutions by tweaking the settings, in my experience (on Nokia, Xiaomi & Samsung). Overall, it has definitely improved my experience by drastically improving battery life. The article says "just to get a little more juice", which I have found to be untrue in my experience. For example, comparing the battery life of Xiaomi Redmi Note 3 running MIUI vs the same hardware running Lineage OS, the battery life was significantly better on MIUI and worth the sacrifice of spending some additional time in setting up apps for background execution. I wish my current Nokia phone was more aggressive in killing tasks.