It is important that the company embraces the remote working completely -- i.e. even if they have local employees their work process needs to be exactly the sam

It is important that the company embraces the remote working completely -- i.e. even if they have local employees their work process needs to be exactly the same as for the remote ones. Ideally, the company should have no offices, and offer all employees expense allowance to pay for a local office if they want to (e.g. a coworking space or similar, with the option to pool it together if there are more people in the same location). As long as a company treats people differently based on the location (usually by those who are in the same location as the management get treated more favourably), it is not possible to have a real remote culture. Another issue is related to the time zones; things tend to fall apart if teams work across more than 4-5 timezones. I should be possible to organise teams according to time zones, but that creates a similar (although less disruptive) differentiation as co-location.