> Younger millenials and Gen Z as a whole have completely changed their consumption habits to prefer niche content. I'd say it's always been this way, for ever

> Younger millenials and Gen Z as a whole have completely changed their consumption habits to prefer niche content. I'd say it's always been this way, for every generation, but now there are finally options that cater to these niches since it's no longer necessary to consider mainstream appeal and resort to the lowest common denominator - a limitation of the linear broadcast format. I'm confident Youtube would have been just as valuable for earlier generations.