who would you sell to - provider or payer? Payers should already be comparing across the providers they service. Providers would definitely find value - the ch

who would you sell to - provider or payer? Payers should already be comparing across the providers they service. Providers would definitely find value - the challenge here is comparison based on list price are not inherently useful, yet obtaining negotiated prices would be difficult. I'm all ears for partnering if someone can get access to negotiated prices, even for a specific region.