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I am a long-standing Mac user, entirely in the Apple ecosystem, and gave you an upvote, because I do remember iTunes on Windows and it was always kind of a tras

I am a long-standing Mac user, entirely in the Apple ecosystem, and gave you an upvote, because I do remember iTunes on Windows and it was always kind of a trash fire. :) Having said that, though, the moves Apple is making right now are almost certainly about laying the groundwork for their new video service, which they are absolutely going to be pitching to people who aren't in the current Apple system -- which means they need to have player apps on other platforms, TVs, Roku, wherever they can get it.

SllX 8y ago
iTunes wasn’t always a trash fire on Windows. iTunes 7 on Windows was definitely a trash fire that bundled in some version of Apple Software Update but I couldn’t tell you if the fire ever got put out because I bought my first MacBook shortly after and moved my whole library to it. I do remember the hellishly long update process from 6 to 7. I think I started it, went through the prompts and then crossed the street to the supermarket for a few minutes figuring it would be done by the time I got back. Took another two hours after my return for the process to finish. To be fair, I still kept my PC around for some stuff and I remember every version of Windows Media Player I tried (9 to 11) being something of a trash fire in its own right, so in a sense, it was with iTunes 7+ that Apple first conformed to the platform standard. I still think the nicest media player I used on Windows post-iTunes 7 was a music playing gadget from Google in my Google Desktop sidebar.