Apple's resurgence was built moreso on great hardware than software, due to Jobs philosophy and the nature of hardware this naturally led to a more vertical / w

Apple's resurgence was built moreso on great hardware than software, due to Jobs philosophy and the nature of hardware this naturally led to a more vertical / walled garden approach. The next "big thing" in tech is trending to be AI powered voice assistants, an assistant is more of a horizontal play as you'd need it to be compatible with many different devices and services. With the PC and phone markets mature, what differentiates Apple from it's competition? Especially when the gulf in quality is getting smaller and smaller?