i'm making a generalization of how the mass majority of consumers behave. Most people are not apple fanatics. Most people do not need to purchase the movie and

i'm making a generalization of how the mass majority of consumers behave. Most people are not apple fanatics. Most people do not need to purchase the movie and value "portability" of such digital format. Most movies are not worthy of repeat views, esp at different locations. Most people do not differentiate that much between HD and 4K when watching at home, on a setup that is not a home theatre.