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I think it is more likely that Apple's strategy is Embrace, Extend , and Extinguish. Does anyone else remember when iTunes could sync with a Motorola phone?
by zitterbewegung 8y ago
I think it is more likely that Apple's strategy is Embrace, Extend , and Extinguish. Does anyone else remember when iTunes could sync with a Motorola phone?
- ceejayoz 8y agoApple's strategy has largely avoided "embrace". Their couple of attempts at it - letting third parties make Mac clones, and the Motorola ROKR - flopped spectacularly. The ROKR was largely a way to build relationships with cell carriers. If you watch Jobs introducing it, his disgust for it is palpable, and they launched the iPod Nano alongside it as an additional "fuck this thing".
- CodeWriter23 8y ago*and the iPhone was under active development at the time. Jobs additionally played Fadell and the iPod team with this move.