Juul seems less like a con and more like naked opportunism. The OP doesn't mention that the founders are the same guys who started PAX, the marijuana vape compa

Juul seems less like a con and more like naked opportunism. The OP doesn't mention that the founders are the same guys who started PAX, the marijuana vape company. They split off Juul for fear of reprisals from the pot community. It's not inherently wrong to get people to switch to something less harmful than cigarettes, even if that thing is, itself, addictive. Getting purchased by Philip Morris? Now that company is full of liars and cheats. Just today I saw a giant video ad where they said they wanted to "end smoking worldwide." Yeah, right. Buying into Juul seems like a huge profit opportunity for them. If kids (and adults) start Juuling instead of smoking, then some of their future market will be taken by that product. As an adult who uses Juul myself and quit smoking with it, I think the same kids are going to use Juul that would have smoked. Research appears to confirm that Juul is less harmful than smoking because it doesn't contain the thousands of other chemicals that cigarettes do. We're never going to eliminate harmful products from the market entirely (prohibition, anyone?), so this would be an improvement. As for the others, they were cons from the get-go with the possible exception of MoviePass. That just seems like the invention of someone who is bad at math.