One of the heuristics I use when evaluating whether to build a new product is to answer the question: “will people be solving this problem the way they currentl

One of the heuristics I use when evaluating whether to build a new product is to answer the question: “will people be solving this problem the way they currently are in 5 years?” If the answer is no, that means there may be an opportunity. Bass was remarkable prescient, but also recognized the inevitable macro forces that would create change in his business.